This is an extended thread about the
Pinkberry Yogurt Franchise blog posted back in December 2006. I like to further explain the business aspect of venturing into this particular business. I'll assume that you are interested in learning about the Pinkberry franchise and perhaps ready to open your own Pinkberry (or a similar franchise). Let me remind you that I am not associated with Pinkberry, Inc. and its staffs, and the information here are deemed reliable but not guaranteed.
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"A new 600 to 800 square foot retail store attracts more foot traffic in any given time of day than the neighboring tenants that started their business years before. The neighbors wonder how a new entrant is doing so well in a short period of time. Securing a set amount of advertising expense is not necessary as each Pinkberry yogurt stores thrive simply through a word of mouth and online marketing. Within a few days after a grand opening, an ongoing customer base has been created without any effort by the business owner(s)."
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According to Pinkberry.com (as of January 22, 2007), nine stores are operating today in Southern California: Koreatown, Larchmont, Little Santa Monica, Melrose, Studio City, Temecula, West Hollywood, West Los Angeles, and Westwood. Three stores are operating in the east coast: 2nd Ave., 32nd St., and Chelsea in New York City. A year from today, there were less than five stores opened.
Expansion plans are in progress with stores lining up in the State of California and New York. There is no news on new openings in the state of Nevada despite the high growth rate in cities like Henderson and Las Vegas. New Pinkberrys are scheduled to open in the Inland Empire and in Orange County.