Business Readings and Audiobooks
During the summer period, I kept myself busy populating my brain with business books.
Such readings were pleasurable and well complementary to what textbooks and professors teach at school and really time-consuming. Not surprisingly, Cerritos Library even carries audio books of popular audiobooks so those kept me in good company during the commutes.
A concise yet very informative book was titled “Unleashing the Ideavirus” by Seth Godin. And if you’ve enjoyed that title, I can recommend similar titles such as “The Tipping Point” and “Blink” both by Malcolm Gladwell. The concept of the book goes far beyond viral marketing. Any business student can well benefit from reading this titles.
And everytime you learn something new, what do you do? You apply it as an application of course. I am trying to come up with a simple viral marketing for one of my website. As you are aware, the internet has well evolved into what we know today as Web 2.0. Do you have a MySpace and a Xanga account? Then you are already involved with Web 2.0.
Wikipedia defines Web 2.0 as “The phrase Web 2.0 was created by O’Reilly Media to refer to a supposed second generation of Internet-based services that let people collaborate and share information online in a new way—such as social networking sites, wikis, communication tools, and folksonomies.”
Websites survive through a good use of marketing (Search Engine Marketing or SEM) along with viral marketing. Online viral marketing spreads much quicker than the traditional word of mouth so it is vital that the publishers plan to incorporate as many marketing techniques with the end-users in mind, which are the targeted market.
Thanks to the book, I had defined clearly my targeted market audience, timeframe of the project, techniques and ideas for a viral marketing, and steps to actually accomplish the end goals.
Off-topic: In Freakonomics, Levitt and Dubner talks about the bagel man case. Sad and true at the same time.